ASUCD Pantry
The Pantry aids UC Davis students, staff, and faculty by providing free groceries and basic necessities. We are a free resource for all Aggies and serve people of all levels of income or need.
Background
My Role
As the Outreach Manager, one of my responsibilities is to create designs assets that advocate ASUCD Pantry's mission and values to the UC Davis community. To maximize reach to student users, I promote resources like nutrition education, recipes, and other programs through our online platforms.
Branding Identity
The Pantry needed a strong identity within the Davis community, so I considered our mission and values to formulate a branding image for our organization. I derived colors from the existing Pantry logo and additional primary colors to create a cohesive color palette.
