Bun Bun Cafe
A brand identity project for Bun Bun Cafe, featuring cute designs and delightful flavors that capture the cozy charm and playful spirit of our bunny-themed coffee haven
Background
Objective
The objective of this branding project for Bun Bun Cafe is to create a whimsical and cozy atmosphere that delights customers with unique, bunny-themed coffee experiences. Beyond serving delicious drinks and treats, the cafe also aims to provide a loving, temporary home for bunnies, offering patrons the opportunity to adopt these adorable animals.
What I learned
Creating the branding for Bun Bun Cafe taught me the importance of blending creativity with compassion. I learned how to craft a cohesive and appealing visual identity that not only attracts customers but also supports a meaningful cause. This project enhanced my skills in designing playful, engaging content while highlighting the significance of community involvement and animal welfare.
Logos
In designing the Bun Bun Cafe logo, I combined the shape of a coffee mug with elements of a bunny to seamlessly merge the themes of a cozy cafe and adorable bunnies. The bunny's head forms the top of the coffee mug, with its ears playfully resembling a mug handle and steam, bringing a sense of warmth and comfort. The bunny's whiskers and eyes add character and charm, making the logo both inviting and memorable. This integration not only highlights the cafe's primary offering of coffee but also emphasizes its unique, bunny-centric branding, perfectly encapsulating the essence of Bun Bun Cafe in a single, cohesive design.
Brand Colors + Typeface
For the Bun Bun Cafe branding project, the choice of colors and fonts was made to evoke a sense of warmth, comfort, and playful charm, aligning perfectly with the cafe's whimsical and inviting atmosphere.
Berry: This soft pink color conveys warmth, friendliness, and a touch of whimsy. It's a playful and inviting hue that appeals to customers, making them feel welcome and at ease.
Caramel: The rich brown color represents the essence of coffee, giving a nod to the cafe's primary product. It adds a sense of coziness and richness, complementing the sweet and indulgent theme of the cafe.
Vanilla: This creamy, off-white color evokes a sense of softness and comfort. It balances the palette, providing a neutral background that highlights the more vibrant berry and caramel tones.
Piepie: This playful and chunky font adds a fun and whimsical touch to the branding. Its bold and rounded characters are visually appealing and memorable, making it perfect for headlines and key brand elements.
Poppins: Poppins is a versatile and modern sans-serif font that offers excellent readability and a clean aesthetic. Its various weights provide flexibility for different design needs, from body text to subheadings. The font’s geometric simplicity contrasts nicely with the playful Piepie, creating a well-rounded and cohesive visual identity.
Instagram Feed
The Instagram feed for Bun Bun Cafe beautifully showcases a harmonious blend of the cafe’s delightful offerings and its adorable bunny residents. Each post is meticulously designed to engage followers with vibrant visuals and a cohesive aesthetic that reflects the brand’s identity.
1. Drinks and Desserts
Tempting images of perfectly brewed coffee and vibrant green matcha drinks highlight the cafe's specialty beverages. Each photo is styled with care, featuring the drinks in elegant glassware that complements the warm and inviting color palette of the brand.
Scrumptious shots of desserts, like slices of rich cake and fresh pastries, are paired with fresh fruit and elegant table settings. These images entice the viewer’s taste buds and emphasize the quality and indulgence of Bun Bun Cafe’s culinary offerings.
2. Adorable Bunnies
Close-up shots of the cafe’s resident bunnies capture their cuteness and personality. These images are designed to connect emotionally with followers, promoting the cafe’s adoption program.
Posts highlighting adoption opportunities are marked with engaging captions and vibrant, eye-catching text. These announcements ensure that followers are aware of the cafe's mission to find loving homes for the bunnies.
3. Brand Messaging
The feed incorporates fun and uplifting messages such as “Sip, smile, repeat.” and “Keep calm and hop on.” These posts use the brand’s fonts and colors to maintain consistency and reinforce the cafe’s friendly, playful vibe.
