Cruise LLC
An automotive company that aims to create self-driving cars to transform the future of transportation.
Background
My Role
As a Brand Design intern, my role was integral in shaping the brand's visual identity through the creation of logos, posters, and other design projects. My responsibilities included designing meaningful logos that reflected the brand's values, creating engaging visual content for various campaigns, and ensuring consistency across all branding materials. Collaborating with teams, keeping up with design trends, and managing projects from start to finish were also key aspects of my role.
What I learned
During my time as a Brand Design intern, I gained invaluable insights into the critical role of visual identity in branding. I learned the art of crafting meaningful logos and engaging visual content that align with a brand's values and resonate with its audience. My experience taught me the importance of maintaining consistency in branding materials to strengthen brand recognition and loyalty. Overall, this internship was a profound journey in understanding the power of design in shaping brand perception and success.
Community Group Logos
Creating community logos based on the Poppy flower for Cruise, an autonomous vehicle technology, serves as a strategic and meaningful initiative. The Poppy, symbolizing remembrance, peace, and resilience, mirrors Cruise's pioneering spirit and innovation in the self-driving car industry. By naming its first autonomous vehicle "Poppy," Cruise embeds these values into its brand identity, fostering a sense of unity, innovation, and commitment to safety and progress among its community. These logos aim to enhance brand recognition, emphasize the company’s growth and resilience, and communicate its values and aspirations to stakeholders and the wider audience
From top left: API, Family, Middle East, Veterans, Mi Gente, African, Chai, Women in Tech, Disability, and LGBTQ+
