Insomnia Cookies ‘Crunch Time’ Campaign
Embark on a delicious journey through finals week with Insomnia Cookies' 'Crunch Time' campaign, where every bite is designed to fuel your study sessions and sweeten your success.
Background
Insomnia Cookies
Insomnia Cookies was founded in 2003 by Seth Berkowitz, a then-college student at the University of Pennsylvania, who started baking and delivering warm cookies to fellow students late at night. What began as a dorm room operation quickly grew into a beloved brand with locations across the United States, catering to cravings with its unique offering of warm, delicious cookies delivered right to your door until the wee hours of the morning.
Objectives
The objective of this project is to enhance Insomnia Cookies' engagement with the student demographic by providing emotional and snack-time support during high-stress academic periods, such as finals week. Through a mix of humor, relatability, and targeted promotions, the campaign aims to solidify Insomnia Cookies as the go-to comfort food choice for students seeking a delicious study break.
