Melting Glaciers
A motion graphics project to educate and inform the issues of melting glaciers and advocating for change to help protect our environment.
Creative Brief
Project Summary
The purpose of this project is to create an infographic video on an environmental issue, and my goal is to bring this issue to light and the steps we can take to help slow down the melting of glaciers. I want to evoke a sense of urgency to underscore the severity of this issue because it should be more heavily discussed.
Communication
The overall message is to inform people to be more conscious about how we use our resources. We must be smarter and more energy efficient to ensure that our environment is healthy and sustainable for a long time.
Music: Snow Drift - HoliznaCC0
Style Guide
Since my project has more emphasis on water and ice, the colors are cooler. However, I still wanted the video to radiate warmth because global warming is one of the main cause of melting glaciers. To do this, I chose orange and yellow to contrast the cool tones of the blues.
For typeface, I chose Brevia because it offers a friendly tone, and the roundness of the font reminded me of a polar bear. I decided to use Poppins as a secondary font because of its legibility and sleekness.
